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The Vietnamese Domination of the Nail Industry: Unveiling the Unseen Hands

Discover the fascinating rise of Vietnamese dominance in the nail industry.

The vibrant and ever-growing nail industry is often associated with luxurious salons, intricate designs, and meticulous craftsmanship. Behind the scenes, a powerful force has emerged, shaping the industry as we know it today. In recent decades, Vietnamese entrepreneurs and technicians have become synonymous with nail care and have risen to dominate this billion-dollar industry. In this blog, we will explore the factors that have contributed to their overwhelming success and the impact they have made in the nail world.

The Rise of Vietnamese Nail Technicians:

The proliferation of Vietnamese nail technicians began in the late 1970s and early 1980s when a wave of Vietnamese immigrants arrived in the United States. Many of these individuals sought employment opportunities, and the nail industry provided a viable option due to its low entry barriers and high demand. The industry quickly recognized the Vietnamese community's dedication, exceptional skills, and attention to detail, leading to increased opportunities for Vietnamese technicians.

Entrepreneurial Spirit:

Vietnamese immigrants demonstrated a remarkable entrepreneurial spirit by establishing their own nail salons. The concept of family-owned businesses and communal support played a crucial role in their success. According to a survey conducted by Nails Magazine, nearly 50% of nail salons in the United States are Vietnamese-owned, contributing significantly to the industry's dominance.

Training and Education:

Vietnamese nail technicians prioritize education and continuous skill development. Many attend specialized nail schools and academies, where they receive extensive training in the latest techniques, hygiene standards, and product knowledge. This commitment to education has helped Vietnamese technicians acquire a reputation for excellence, attracting a loyal clientele.

Competitive Pricing:

The Vietnamese community's focus on affordability has played a pivotal role in the industry's growth. Vietnamese-owned salons often offer competitive pricing without compromising quality. This approach has made nail care accessible to a broader demographic, leading to an increased demand for their services.

Cultural Factors:

Vietnamese cultural values, such as hard work, discipline, and attention to detail, align closely with the demands of the nail industry. The Vietnamese community's emphasis on family and community support has fostered a sense of trust and reliability, encouraging customers to return to Vietnamese-owned salons repeatedly.

Networking and Collaboration:

Vietnamese nail technicians actively participate in nail competitions, workshops, and conventions, showcasing their skills and learning from industry experts. These events provide invaluable networking opportunities, allowing technicians to connect, share knowledge, and stay updated on the latest trends and techniques. The collective sharing of expertise has undoubtedly contributed to the overall growth and innovation of the industry.


The Vietnamese community's immense contribution to the nail industry is undeniable. Their dedication, skill, and entrepreneurial spirit have reshaped the industry, making it more inclusive and accessible. Vietnamese nail technicians have set the standard for excellence, creating an enduring legacy that continues to inspire new generations of technicians and entrepreneurs. As the nail industry continues to evolve, it is essential to acknowledge and celebrate the Vietnamese community's impact, ensuring that their invaluable contributions are recognized and appreciated.

(Note: The data and statistics mentioned in this blog are representative of the nail industry's general trends and should be interpreted as such. The actual figures may vary based on specific regions and timeframes.)

Written and posted by:

Shawn Doan

Co-Founder & CEO at Khloé

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