top of page

Nailing it: Exploring the Global Market Size, Growth Projection, and Trends in the Nail Industry

Updated: Aug 28, 2023

According to market research, the global nail care market was valued at approximately $22.34 billion in 2022, and it is projected to reach $32.84 billion by 2030.

In recent years, the nail industry has witnessed a remarkable surge in popularity and growth worldwide. No longer seen as a mere grooming ritual, nail care and artistic nail design have become a vibrant form of self-expression, reflecting individual style and personality. With a vast array of colors, textures, and designs available, the nail industry has evolved into a multi-billion dollar global market. In this blog post, we will delve into the market size of the nail industry, its projected growth, and the emerging trends shaping its trajectory.

The Expanding Market Size:

The global nail industry has experienced significant expansion in the past decade, driven by rising disposable incomes, the influence of social media, and a growing emphasis on personal grooming. According to market research, the global nail care market was valued at approximately $9.7 billion in 2020, and it is projected to reach $13.3 billion by 2027, registering a compound annual growth rate (CAGR) of 4.2% during the forecast period.

Regional Insights:

The nail industry's growth is not limited to a specific region; it has gained traction across the globe. North America currently dominates the market due to a high demand for nail care products, advanced nail techniques, and a strong salon culture. Europe follows closely behind, with countries like the United Kingdom, Germany, and France contributing significantly to the market. Asia Pacific is another burgeoning market, driven by the increasing adoption of nail art and nail extensions among the younger generation.

Key Growth Drivers:

  1. Technological Advancements: The introduction of innovative nail products, such as gel polishes, dip powders, and long-lasting formulas, has revolutionized the nail industry. These advancements offer enhanced durability, easier application, and a wider range of artistic possibilities.

  2. Social Media Influence: Social media platforms like Instagram, Pinterest, and TikTok have played a pivotal role in popularizing nail art trends. Nail technicians and enthusiasts showcase their intricate designs, inspiring a vast online community and driving demand for nail services and products.

  3. Nail Salons and Spa Culture: The growth of nail salons and spa culture worldwide has been instrumental in boosting the nail industry. These establishments provide a dedicated space for professional nail care services, encouraging customers to experiment with new designs and techniques.

Trends Shaping the Industry:

  1. Nail Art and Customization: Personalized nail art has become a major trend, with customers seeking unique designs that reflect their individuality. Intricate patterns, 3D embellishments, and unconventional nail shapes are increasingly popular, encouraging nail technicians to showcase their creativity and skill.

  2. Sustainability and Non-toxic Formulas: As environmental consciousness rises, consumers are gravitating towards nail products that are eco-friendly and free from harmful chemicals. Brands are responding by offering non-toxic and cruelty-free options, incorporating sustainable packaging, and adopting environmentally responsible manufacturing practices.

  3. Nail Extensions and Enhancements: Nail extensions, including acrylics, gels, and polygel, are gaining popularity due to their ability to add length and strength to natural nails. Techniques like nail sculpting and nail overlays are being embraced by customers seeking instant transformations.

  4. DIY Nail Care: With the proliferation of at-home nail care kits and tutorials, do-it-yourself (DIY) nail care has become a significant trend. Consumers are learning to perform basic manicures, apply nail enhancements, and experiment with nail art designs, further fueling the growth of the nail industry.


The global nail industry continues to thrive, driven by a combination of factors such as technological advancements, social media influence, and changing consumer preferences. As the market size expands and the industry becomes more inclusive and diverse, it presents

Written and posted by:

Shawn Doan

Co-Founder & CEO at Khloé

11 views0 comments


ProNail 3D First Edition for your salon

More Khloé

Never miss an update

Thanks for submitting!

bottom of page